BHETA members welcomed Shelley Boyle, Lead Business Developer for ManoMano to a virtual forum to members on June 16th at 10.30, overviewing the company’s fabulous year and outlining opportunities for suppliers.
With a turnover of £1.2 billion, the UK market is ‘the most important’ focus for ManoMano across e-commerce and B2B, further aligned with its investment in marketing and TV campaigns. Product categories are close to the BHETA remit, which should provide many options for members. The brand had a fabulous year in 2020 with sales turnover in the UK increasing by 240% to €105M with over 4 million sessions. The company now has an average of 50 million unique visitors per month to its website and seven million active customers. Europe-wide sales increased by 100% to £1.2 billion in 2020.
Shelley told us, “ManoMano is a selective marketplace pure player, which means it selects its partners carefully – ie not just anyone can sign up – to ensure a quality offer for our customers. On the UK platform, 75% of sellers are based in the UK. Digital penetration of the market in the UK is currently at 21%, which means that the opportunity to grow is significant. To support its growth plans ManoMano is to introduce additional services to support its growing seller base and to help with raising and growing awareness as well as making further investment into UK marketing, including TV advertising.
Commenting on the event, BHETA’s Chief Operating Officer, Will Jones, “A pioneer of the online model in DIY, Mano Mano is looking to grow and many members – not just DIY – gave great feedback on the way forward. Thank you Shelley.”
More details of BHETA’s events programme, which includes several other retailer webinars and Meet The Buyer events can be found on the BHETA website www.bheta.co.uk. To register for any of BHETA’s current or future events, contact Helen Farnell at the BHETA Member Services Team on 0121 237 1130 or alternatively, email on firstname.lastname@example.org
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For more details of BHETA contact Helen Farnell at the BHETA Member Services Team on 0121 237 1130 or alternatively, email on email@example.com.