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BHETA targets international buyers

In its latest initiative to promote British export and enable its members to make the most of overseas trading opportunities, BHETA has launched an export brochure targeting international contacts, sourcing advisers and buyers.

2000 copies are being sent to DIT trade advisors based at UK embassies around the world, advisors based at all international Chambers of Commerce and senior overseas retail buyers and commercial directors looking for British brands and suppliers.

The brochure raises the profile and awareness of BHETA, its members and the UK, as a key source of international housewares, tableware, home improvement, garden and small domestic appliance brands and suppliers. Its aim is to leverage opportunities for all BHETA members who export and encourage others to do so by promoting UK brand values and enabling overseas missions, presence at international shows and specific sourcing enquiries.

Commenting on the new brochure, housewares sector director, Will Jones, who is also member of the BHETA Export Committee said, “It is very important that BHETA does all it can to support Members’ export aspirations. This brochure is one way we can provide the key targets overseas with additional market intelligence, raise the profile of the UK as a source of great products and encourage international buyers to utilise BHETA’s online product, brand and supplier search facility in all their sourcing activities.

“We are also very confident that initiatives such as this will prove a real incentive to all BHETA members to explore export opportunities to the fullest extent.”

Home improvement sector director, Paul Grinsell added, “BHETA is enabling some really positive export initiatives including trade missions and financial grants. This is the latest output from a committee of seasoned exporters within the association and it’s great that members can call upon the experience of colleagues who are willing to share knowledge and best practice.”

For more information on current opportunities or export support in general, contact BHETA member services on 0121 237 1130 or

Download BHETA Export brochure

Source: BHETA May 2018
May 2018

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