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Cello Electronics joins BHETA

Cello Electronics, the small domestic appliance and electronics brand based in in Bishop Auckland, County Durham, has joined BHETA.

Cello will launch the Cello Overture Small Domestic Appliance Range at the forthcoming Exclusively Housewares show in June. Commercial Director John Rourke said, “We welcome the opportunity to join the prestigious BHETA family and we’re tremendously excited to be launching the Cello Overture range across the UK and Europe at the show in June”.

For more information about BHETA and the retailer networking, market data, lobbying and business support opportunities it offers, contact Seema Grantham on 07985 732557 or view the website at

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