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BHETA’s John Lewis webinar reveals opportunities

BHETA’s networking webinar with the John Lewis Partnership on 14th October was presented by Anna Berry who outlined her remit for branded and JLP-branded opportunities for BHETA supplier members across traditional categories such as cook, dine and gift, through to electricals, DIY and garden.   

Anna, who is a John Lewis Partner and Head of Cook & Dine demonstrated how the iconic department store chain was not only working ever more closely with sister brand, Waitrose in terms of products, systems and joint marketing, but also developing its offer overall.

Much of what Anna spoke about was relevant details of John Lewis’ new strategic plan.  We have extracted details here from the John Lewis corporate website:-


● Affordable quality. John Lewis will relaunch its Home range in spring 2021 and introduce more affordable price points.

● Digital and virtual. As shopping habits evolve, JLP aim to bring in expert Partners and products into customers’ homes through a tap on an app. This means investing in more virtual services like personal styling, home design and the John Lewis Virtual Christmas shop.

● Inspirational new services. JLP aim to grow in areas where these are important to our customers, like rental, recycling, savings, insurance and private rented and social housing.

● JLP have an ambition to be net zero carbon by 15 years to 2035.

● John Lewis leading the ‘made to last’ movement, with “three bold commitments: all product categories will have a ‘buy back’ or ‘take back’ solution by 2025; all key raw materials in our own-brand products will be from sustainable or recycled sources by 2025; and we’ll develop sustainable rental and resale options for customers”.

● John Lewis is now a 60% online retailer, and has adapted to offer many in-store services online. They have committed £1bn over five years to accelerate the online business and transform  shops, and, “we’ll become a 60-70% online retailer by 2025, alongside our inspiring shops”.

● John Lewis aim to be “more accessible locally in different formats, aim aim to soon have 1,000 Click & Collect locations.

● Substantial customer research is under way to inform a new value pledge, which will be announced next year. Never Knowingly Undersold remains in place until then.

● Both brands will also add more local assortments that reflect the diversity of our customers depending on where they live.

● JLP is, “committing a total of £400m to grow in new areas where we are trusted and which fulfil customers’ needs. We’re targeting 40% of our profits from new areas by 2030”.

● Housing. “We’ve identified 20 sites we own that could be used to benefit local communities by providing quality and sustainable housing. We’ll make planning applications for two of these in the new year in greater London. Entering the ‘build to rent’ market also allows us to furnish properties using John Lewis Home products and deliver Waitrose food”..

● Outdoor Living. JLP aim to join up both brands, “including horticulture in Waitrose, garden furniture in John Lewis and plant nursery, garden design and landscaping services at Longstock Park on the Waitrose Farm”.

Source: John Lewis Corporate website


Anna’s presentation attracted over 100 online questions, many of which Anna was happy to address immediately. Only due to time constraints on the day, she undertook to address the remainder via email, as well as providing buyer details to the webinar attendees. A video of the webinar is available for members to watch.

BHETA’s Chief Operating Officer, Will Jones commented, “BHETA is demonstrating that not only can it still deliver added value services, but that it also able to provide information and contacts, including retail contacts to its members.”

To request a copy of the recorded webinar or to register for any of BHETA’s current or future events, contact Nicola Adams at the BHETA Member Services Team on 07946 078566, or alternatively, email on


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