The biggest change of 2020/21 in the home enhancement sector has been the rapid growth of e-commerce due to the Covid-19 pandemic. All successful suppliers must have a plan for digital selling: whether Direct to Consumer, online marketplaces or e-commerce.
Toi support our members, BHETA welcome the return of Brew and Brookes from February to April with a season of nine refreshed digital marketing sessions.
In February, the first three sessions are:
How to start in E-Commerce
This webinar will introduce members to the principles & process that any SME will need to understand in order to successfully scope and commission an effective website. Brew will outline the critical elements you’ll need to consider and understand, if you are going to get value from a website building exercise.
How to write an effective digital marketing strategy
Andrew Rastall will explain why writing a business’s digital marketing strategy is so critical to online success. This core skill is especially important for the marketing managers of BHETA members, who are operating in a commercial landscape that is increasingly focussed online. CLICK HERE TO REGISTER
Maximise your traffic through Search Engine Optimisation
Brew’s Client Service Director, Matt Bowell, will introduce the basics of on and off page search engine optimisation, explain why it’s so vital to online success and offer a tick list that members can use to see how well optimised their current website is.
Stay up to date with all of BHETA’s upcoming events…
This February BHETA members can look forward to a jam packed schedule which will include eBay returning with their ‘Why and How to sell on eBay’ webinar and Tesco will be presenting details of their plastic packaging targets.
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