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BHETA welcomes Sodastream

Sparkling water brand, SodaStream has become a member of BHETA.

SodaStream is a UK subsidiary of the Israel-based manufacturing company best known as the maker of the consumer home carbonation product of the same name.  The device, like a soda syphon, carbonates water by adding carbon dioxide from a pressurized cylinder to create soda water.

Now part of PepsiCo, SodaStream was founded in London in 1903.  The company now produces a range of associated products including reusable water bottles as well as syrups and flavours to create a variety of carbonated drinks.

Will Jones, BHETA’s sector director for housewares and small domestic appliances said, “This is excellent news for BHETA.  SodaStream is a great brand with an exciting range and increasingly part of the healthy lifestyle market.  It’s good to see it now part of the Association and Exclusively will provide a perfect platform to engage with UK retailers.”

For more information about BHETA membership, contact the Member Services Team on 0121 237 1130.

Source: BHETA, March 2019

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