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BHETA welcomes eight new members

Through October and November 2020, BHETA welcomed eight new members, and we’ve got more new members to announce very soon. During a challenging period for British industry it is great to see many new members recognising the benefits of BHETA and joining our ranks:

JDS Strategists

JDS Strategists joined BHETA as an Affiliate member, and they can provide strategic consultancy services to members. Their specialism is delivering profitable growth strategies for home and garden brands, from resolving brand management challenges, to unlocking specific category and channel opportunities. Our focus is to guide business leaders and their marketing and sales efforts. MD, Jack Sweeney, has provided three very well received webinars for members and has more planned in 2021.


Glazing and packing shims manufacturer, Finnsworth Ltd, has an established reputation for making bespoke and premium quality plastic and metal products for the construction industry. Based in London, Finnsworth has a huge range of shims and packers which also cover consumer DIY requirements.

London based supplier of cleaning products, Sph2onge Ltd, markets innovative products lines including their flagship product, the super absorbent SPh2ONGE offering a unique and high-performance way mopping up spills and buffing smooth surfaces.


Instant Brands (from Earlyview Ltd) offer a range of timesaving, multi-purpose kitchen appliances, that prepare delicious and healthy meals, easily and quickly. Now a global community with millions of home cooks and foodies, there are countless recipes, forums and books dedicated to the Instant Brands Appliances.  From the best-selling Instant Pot 7-in-1 Electric Pressure Cooker to the new Vortex 4-in-1 Air Fryer, these multi-functional appliances simplify everything from cooking to baking, to frying to roasting, allowing more time to enjoy the other things in life.


Kinetico, based in Hampshire, aim to get people to ‘rethink’ how they consume bottled water. Founded in 1970, the company built the world’s first demand-operated, twin-tank, non-electric water softener, revolutionising the water treatment industry overnight. These days, Kinetico is an Axel Johnson Inc. company, but the same founding principles of innovation, creativity and forward-thinking are still the foundations of everything we do.


Sheffield-based Footprint Tools manufactures professional quality hand tools and can trace its roots back to the 1760s when it was a supplier of wood boring tools to the Royal Navy under the trading name, Alfred Ridge.  The invention of the Footprint wrench in 1875 and the founding of the original Footprint Works in Sheffield in 1900 set the course for the company it is today.  The Footprint range now includes hand tools for professional builders, woodworkers, decorators and plumbers – with pipe wrenches still a significant part of the business.


London-based Vybra Solutions supplies to Boneco brand of air purifiers, humidifiers and dehumidifiers, as well as a range of stylish heating and cooling equipment, aroma diffusers and essential oils.


Arta Broch manufactures for some of the largest ceramics brands in the world from its factory in Mumbai, specialises in producing fine pure whites, which can be supplied plain or hand painted.  It also uses colour infusion processes to create vivid ranges of brightly coloured china, which stay bright regardless of usage.

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