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BHETA welcomes eight new members in 2024

BHETA is very pleased to welcome eight new 2024 members to our ranks (including some who joined at the end of 2023 on our 15 for 12 offer). It’s a great start to the year following 31 new members in 2023 and 30 new members in 2022.

Steve Richardson, BHETA Marketing Director, said: ” We are very pleased with an excellent start to our recruitment in 2024 and delighted to welcome some outstanding brands to the BHETA association. Welcome to Bodum, Einhell, Laserliner, Polti, Rentokil Initial and Sebo; and to our new Business Support Providers Daley Hub and Selling Interactions”.

“At a time when trading is more complicated than ever, associations can provide very valuable help: from our detailed quarterly market research reports; to our retailer engagement with companies like B&Q, John Lewis, eBay, Toolstation, Tesco, Homebase and many more; to help with the complicated area of packaging and environmental legislation; for help with export, Health & Safety and Legal questions; for discounted tickets for events and exhibitions like Global DIY Summit and Exclusively Housewares; to our regular educational webinars; to our quarterly Credit Forums; and much more.”

Any supplier of products in the Home sector interested in finding out more about BHETA membership should drop a note to our Member Services team at and one of our Sector Managers will be in touch.



Renowned drinkware company Bodum UK has joined BHETA and will also be returning to this year’s Exclusively Show (June 11th and 12th) which is owned by the trade association. Based in Telford, Bodum UK is well known for its coffee makers and tea presses, as well as glassware and hosting products, and ranges for outdoor as well as kitchen and bathroom. Originally founded in Copenhagen in 1944 by Peter Bodum, today’s company has a mission to create great designs at affordable prices, while keeping an eye on sustainability, environmental responsibility, and respect for the wellbeing of our staff, our communities, and our planet.

Visit Bodum website



DIY and garden tools brand, Einhell has joined BHETA. Founded in Germany in 1964 and established in the UK in 1999, the company is widely promoted to consumers and is well known for its interchangeable battery system capable of supporting a wide range of vital power tools. The UK arm of Einhell is based on Merseyside and covers the UK and Eire. All Einhell products come with a two-year guarantee backed by a comprehensive after sales service with spare parts and accessories available 24 hours.

Visit Einhell Website



BHETA would like to extend a warm welcome to our new member Laserliner. DIY and professional construction brand, Laserliner was founded in Germany 30 years ago and is expanding into the UK as of 2024.

The company specialises in high tech measuring tools which are widely used in domestic and commercial modernisation, renovation, and construction projects. Focussing on measuring, levelling, test and detection equipment. The Laserliner product range comprises of products to gauge moisture, humidity and temperature content, electrical test products, distance measuring, precision levelling, thermal imaging and video inspection cameras. All products have a four-year guarantee. The company is actively looking to extend its UK distribution. Anyone wanting to know more about Laserliner please contact Sam Matthews-Eve at or 07533 755619

Visit Laserliner Website



Steam cleaning and laundry company Polti has joined BHETA. Started in Italy in the late seventies, Polti now supplies the UK market with environmentally friendly cleaning, sanitising, and ironing products which do not require the use of chemicals. Using the power of steam, Polti products are aimed at both the home and commercial environments and include steam mops, irons, and vacuum cleaning products. Capable of full disinfection including the elimination of bed bugs, the range is offers protection and safety for people and surfaces – chemical-free.

Visit Polti Website



Iconic DIY and professional pest control brand, Rentokil has joined BHETA. The company provides DIY products to eliminate small pest problems within the home to include common issues such as mice and rats, wasps, ants, moths, cockroaches, fleas, mosquitoes, flies, and spiders. The DIY brand is backed up by the highly reputed service brand which can intervene to solve more serious pest problems. Rentokil Pest Control UK is a trading division of Rentokil Initial UK Limited whose registered office is in Crawley, West Sussex. The brand has a long cultural heritage and stands as the world’s leading pest control company.

Visit Rentokil Website



High end vacuum cleaner company, Sebo has joined BHETA. Started in Germany in the late seventies Sebo UK launched in 1981. The world’s largest manufacturer of commercial upright vacuum cleaners and boasting a presence in over 20 countries, SEBO is still a family business with a real care for design and manufacture.

SEBO has become an established brand name in the UK retail market, winning many accolades from consumer magazines e.g. Good Housekeeping, WHICH?, Ideal Home and many others for the quality, performance, and reliability of its vacuum cleaners. Available online and via a network of retailers, all SEBO vacuum cleaners are of anti-allergy design, endorsed by the British Allergy Foundation. The brand, based in High Wycombe, is also well known for its charity affiliations including The Pink Ribbon Foundation.

Visit Sebo Website



The consultancy firm, Daley Hub, has joined the team of business service providers at BHETA. The company specialises in supply chain resilience, product life cycle (development and management), team development and training, and organisational efficiency, all geared to the DIY market. Daley Hub describes its offer as ‘a genuine alternative to traditional business consulting’, providing a team of professionals who have all held senior positions in market leading retail and supply chain. Its portfolio includes:

  • In-store product & display management
  • End to end process
  • Online presence optimisation (content and third-party logistics)
  • Global sourcing, supply chain and inbound logistics
  • Procurement (negotiation and factory management)

Clive Daley, Principal Consultant, Strategy and Supply Chain at Daley Hub Limited: “The constantly evolving needs of a business are like the moving parts of an intricate puzzle I can’t wait to solve, and I love to challenge myself. I am not afraid to call out ideas and initiatives that are not right for your business. Collaborative conversations that question current thinking still spark the passion of that awestruck sixteen-year-old who walked into a shiny London retail store and thought this is where I belong”.

Visit Daley Hub Website


Selling Interactions is an international research-led B2B sales excellence consulting and training organisation:

“It’s in our DNA to relentlessly search for B2B sales best practice: We are not tied to one ‘sales school’. We start by looking at your best practices. Then we challenge them using our extensive sales research database which contains over 2000 evidence-based sources and insights from over 200 client projects. In this way, we help you implement a set of highly effective attitudes, behaviours, processes, structures and tools that is truly trainable and sustainable.

“In today’s uncertain times, isn’t it comforting to know you are working with the best, most effective sales methods? And, we can consult / coach / train work with you virtually or face to face – you choose.

“We continually research best practice in sales, so you don’t have to”.

Visit Selling Interactions Website



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