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As part of its packed programme of autumn digital events, BHETA is hosting a webinar on selling direct to the consumer.  One of the buzz phrases of the year, the popularity of the so-called D2C channel has accelerated exponentially in the wake of lockdown.  Taking place on 4th November at 10.30, the session will look at how suppliers can ensure that direct to consumer sales are incremental – and not at the expense of existing retail relationships.

Presented by Jack Sweeney of BHETA Business Support Providers, JDS Strategists, the 20-minute webinar looks at how to set up D2C and grow the channel sustainably, and how to do so while maintaining retail distribution alongside.  Jack will be quoting actual experiences in his presentation and will also be available to take individual questions from delegates.

Commenting on the event, BHETA’s marketing manager, Steve Richardson said, “Going direct is a really hot topic and while many suppliers trade exceptionally well via this route, and especially so in recent months, others agonise over whether to explore the potential of D2C, given their traditional retail relationships.  So, this is a really timely contribution to BHETA’s massively popular webinar series.”

Webinars are FREE to members, click here to register

For non-members, we offer a FREE taster session. To register for any of the BHETA webinars, or for more information about future events, contact Nicola Adams at the BHETA Member Services Team on 07946 078566, or alternatively, email on


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