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BHETA recruits to its Member Services team

BHETA has appointed Samantha Astle and Reena Choudhury to its member services team. Both Samantha and Reena will be focusing on member relationships and recruitment, and member services delivery alongside similar roles reference the Exclusively housewares, small domestic electricals and gift exhibition which is owned by BHETA.

Samantha and Reena will be based at BHETA’s headquarters at Vyse Street, Birmingham.

Samantha has enjoyed a career in police administration and latterly in the building products industry, while Reena has worked in logistics and event management.

Commenting on their new roles, Samantha said, “The home and garden sector has seen a step change in consumer interest in recent times, so this is a very exciting opportunity.” Reena added, “Industry suppliers are expanding their businesses exponentially as well as dealing with the current logistical challenges, so BHETA is a really important resource for members and it’s great to be part of delivering that support.”

Will Jones, Chief Operating Officer at BHETA added, “Member services is one of the key parts of BHETA’s offer, alongside market data, lobbying and retailer networking, so I’m delighted that Samantha and Reena are joining the team ready to help members realise opportunities and find a collective approach to current challenges.”


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