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BHETA leads in lockdown sharing online data and advice

While the impact of Covid-19 has had dire economic consequences in some sectors, not all organisations and companies have found themselves impacted as adversely as they probably expected to be when the pandemic first became an everyday reality in the UK.

BHETA Chief Operating Officer, Will Jones, said: “As a trade association, we were conscious we had a key role to play in supporting our membership and providing them at the very least with reliable information.  Thanks to some great partnerships with organisations like GlobalData and the CBI, excellent contacts with the leading retailers, the support of the association’s business service providers – and of course technology – BHETA has delivered considerably more.

“BHETA has held 42 webinars or Zoom meetings for members between April and July, outlining strategies for dealing with the implications of the pandemic in terms of health and safety, a range of new legal requirements – from social distancing to packaging waste – Government funding support schemes, and currency exchange – which have all been very well received.  BHETA has also worked with partners like the CBI to provide macro business advice and has started to offer advice on the opportunities for the future such as BHETA’s own Exclusively Digital Show and the prospects for British manufacturing post-lockdown.

“Crucially, BHETA has also continued its programme of retailer networking using the same approach.  Webinars with eBay and with Google have proved hugely popular – attracting three figure numbers of delegates – and enabling members to explore new ways of selling.  In fact, the eBay team has joined us twice; and to continue the theme of routes back to market, BHETA is about to launch a series of webinars on getting into and making the most of ecommerce and digital sales and marketing in general.

At a further BHETA webinar on June 25th, Made in Britain outlined its membership benefits for British manufacturers and discussing the long-term prospects for UK manufacturing.  Made in Britain brings together the British manufacturing community, using the registered collective Made in Britain logo.  This mark is protected and can only be used by members of Made in Britain who meet set criteria.  Made in Britain also offers members sales, marketing, export, and communications support; and a member directory aimed at buyers, specifiers, and consumers.

To register for any BHETA eBay webinar, or for more information about future events, contact Nicola Adams at the BHETA Member Services Team on 07946 078566, or alternatively, email on na@bheta.co.uk


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