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BHETA launches new GfK data service

BHETA is launching a new retail data service for members thanks to an exclusive deal with research and data provider, GfK. It will now be supplying all members with quarterly updated retail POS data, correlated to all the categories detailed in BHETA’s online Retailer Zone, which in turn reflects all the products in which BHETA members trade. The new service starts from June with the first quarterly update being issued in September 2018.

The data is based on actual retail point of sale data delivered from GfK’s network of UK retailers. It will be broken down into the four BHETA sector categories – home improvement (DIY), garden, housewares and small electricals and then further broken down by product groups. This will enable BHETA members to benchmark their own company’s performance against the market and answer key business questions with fast, contemporary and actionable information.

Commenting on the new service, BHETA housewares sector director, Will Jones said, “While BHETA has long been able to access GfK data, it has not previously been able to provide it in this category-specific way, let alone match it to our own online product search facility.  This will be an excellent opportunity for the industry, suppliers and retailers alike, to benchmark their own performances.”

Home improvement (DIY) sector director, Paul Grinsell added, “Not only is GfK providing this really ground-breaking service. It will also be speaking regularly at BHETA member forums to explore the implications and opportunities that the quarterly data will reveal.”

The BHETA Retailer Zone features information from all suppliers who are members across the home enhancement, home improvement and garden sectors, and provides a real-time search function – by product category, by brand and by supplier. It enables retail buying teams to find product and supplier details, as well as inspiration for future listings from laptop, tablet or phone.

GfK is one of the world’s leading research companies. It employs over 12000 analysts to track consumer behaviour in over 100 countries.

For more information about BHETA, contact the Member Services Team on 0121 237 1130.

Source: BHETA 5th June 2018
June 2018


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