Skip to main content

+44 (0) 121 237 1130


BHETA appoints new DIY Sector Manager

BHETA has appointed Keeley Vernon as its new DIY Sector Manager for Home Improvement and Garden.  Keeley’s appointment follows closely after that of Seema Grantham as Housewares Sector Manager, the two new roles having been created as part of the Association’s recent restructure.

Keeley previously spent six years as a national account manager at Farrow and Ball where she was responsible for strategically developing and managing the Homebase account.  She brings considerable industry experience to her new role at BHETA, having also had a similar national accounts position at Fiskars where she worked on the Fiskars, Robert Sankey and Kitchen Devils brands, managing John Lewis, Tesco, Robert Dyas and The Range accounts.  Keeley also has experience of the retail side, having been a key account manager at GSM UK, trading as Billabong.

As DIY Sector Manager at BHETA, Keeley will be supporting existing members with added value initiatives in the home and garden markets as well as building the membership base through recruitment.

Keeley commented, “I’m delighted to be joining the BHETA team at such an exciting time and putting my drive and focus for the home improvement and garden markets to good use.  It’s a great opportunity for me to contribute to the continuous enhancement of members’ engagement with the Association while adding value to their businesses.”

Will Jones, Chief Operating Officer at BHETA added, “Keeley will bring a wealth of experience and knowledge to the established BHETA team and I look forward to working with both her and Seema to spearhead existing and new added value initiatives for BHETA members as we move into a new era.”

Source: BHETA

May 2019

Share this Post

Strictly Necessary

These cookies are required for our website to operate and include items such as whether or not to display this pop-up box or your session when logging in to the website. These cookies cannot be disabled.


We use 3rd party services such as Google Analytics to measure the performance of our website. This helps us tailor the site content to our visitors needs.


From time to time, we may use cookies to store key pieces of information to make our site easier for you to use. Examples of this are remembering selected form options to speed up future uses of them. These cookies are not necessary for the site to work, but may enhance the browsing experience.


We may use advertising services that include tracking beacons to allow us to target our visitors with specific adverts on other platforms such as search or social media. These cookies are not required but may improve the services we offer and promote.

Change Settings

Welcome. You can control how we use cookies and 3rd party services below

Change Settings Accept
Learn how we use cookies