BHETA has appointed Keeley Vernon as its new DIY Sector Manager for Home Improvement and Garden. Keeley’s appointment follows closely after that of Seema Grantham as Housewares Sector Manager, the two new roles having been created as part of the Association’s recent restructure.
Keeley previously spent six years as a national account manager at Farrow and Ball where she was responsible for strategically developing and managing the Homebase account. She brings considerable industry experience to her new role at BHETA, having also had a similar national accounts position at Fiskars where she worked on the Fiskars, Robert Sankey and Kitchen Devils brands, managing John Lewis, Tesco, Robert Dyas and The Range accounts. Keeley also has experience of the retail side, having been a key account manager at GSM UK, trading as Billabong.
As DIY Sector Manager at BHETA, Keeley will be supporting existing members with added value initiatives in the home and garden markets as well as building the membership base through recruitment.
Keeley commented, “I’m delighted to be joining the BHETA team at such an exciting time and putting my drive and focus for the home improvement and garden markets to good use. It’s a great opportunity for me to contribute to the continuous enhancement of members’ engagement with the Association while adding value to their businesses.”
Will Jones, Chief Operating Officer at BHETA added, “Keeley will bring a wealth of experience and knowledge to the established BHETA team and I look forward to working with both her and Seema to spearhead existing and new added value initiatives for BHETA members as we move into a new era.”
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