Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. On average 63 Duracell products are sold every second, and Duracell is the number one brand recommended by the world’s largest manufacturers.
Duracell has a rich history of innovation with many pioneering and successful products, ranging from the first hearing aid cell button to alkaline AA and AAA batteries through to wireless charging technologies and home energy storage. Our Quality Assurance Standards specify the highest quality of raw materials, rigorous testing and inspection of performance and energy usage.
Duracell employs over 3,300 staff around the world and has global regional headquarters in Geneva (EIMEA), Singapore (Asia), and Miami, Fl. (LA) and Bethel, Conn. (USA). On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group.