Skip to main content

+44 (0) 121 237 1130


Selling Interactions – Major Account Programme Webinar

Date(s) - 11/10/2023
2:00 pm - 3:00 pm


BHETA is delighted to announce we will be hosting a webinar with Selling Interactions on Wednesday 11th October at 14:00.

BHETA completed its first Major Account Programme for members in 2023, and during this webinar, Anderson Hirst, the programme manager will share current best practice thinking in this area:

  • What is your strategy for managing your largest accounts?
  • How do you define your “major accounts”?
  • And do you have plans in place to develop the best opportunities?

The webinar will include:

  • a diagnostic exercise, so you can assess where you are today in terms of managing major accounts
  • an overview of some core concepts covered in the programme

By attending the webinar, you will:

  • have a good sense of what your strengths and weaknesses are in terms of managing major accounts
  • gain an understanding of BHETA’s open programme, so you can decide if it would be helpful for you or your team

About Selling Interactions: “Selling Interactions was set up in 2010 with a very simple philosophy – search relentlessly for sales best practice and use the insights to help clients improve their sales organisations and ultimately their sales. We believe there are many approaches that can be used to improve sales organisations and we work hard to research and discover them so you don’t have to. Concretely, we screen sales – specific research journals, sales research organisations, sales consulting and training providers, client programmes and our partner’s sales programmes to catalogue and categorise sales best practice”.

About the speaker, Anderson Hirst: “Starting out in front line technical sales in 1991, he ‘carried the bag’ for 7 years, before entering the field of sales training and consulting. Working 10 years at Krauthammer International, Anderson sold designed and delivered multiple international sales improvement projects. In 2005 he studied an MBA at Warwick Business School and used his research into sales process to build the foundations of Selling Interactions. Today, he is a passionate researcher of sales best practice, splitting his time between sales research and hands-on delivery.

To register for the event, please follow the link below and if you have any questions, please contact Samantha in Member Services on


Map Unavailable

Share this Event

Strictly Necessary

These cookies are required for our website to operate and include items such as whether or not to display this pop-up box or your session when logging in to the website. These cookies cannot be disabled.


We use 3rd party services such as Google Analytics to measure the performance of our website. This helps us tailor the site content to our visitors needs.


From time to time, we may use cookies to store key pieces of information to make our site easier for you to use. Examples of this are remembering selected form options to speed up future uses of them. These cookies are not necessary for the site to work, but may enhance the browsing experience.


We may use advertising services that include tracking beacons to allow us to target our visitors with specific adverts on other platforms such as search or social media. These cookies are not required but may improve the services we offer and promote.

Change Settings

Welcome. You can control how we use cookies and 3rd party services below

Change Settings Accept
Learn how we use cookies