Date/Time
Date(s) - 02/12/2024
2:00 pm - 3:00 pm
Unlock the potential of Douyin (Chinese TikTok) in this engaging Department for Business & Trade (DBT) webinar, where you will be guided through the key strategies for boosting brand awareness and driving sales in China’s thriving digital marketplace. Whether you’re new to the platform or looking to optimise your presence, this session will provide the essential insights and tools to help you succeed on China’s leading live streaming channel.
In this webinar, you will:
- Explore Douyin’s user demographics and learn how to tailor your marketing to effectively engage your audience
- Understand the key differences and similarities between Douyin and TikTok, and how to make them work for you
- Discover how Douyin integrates into your wider digital marketing and e-commerce plans for China
- Uncover what it takes to sell on Douyin, from setting up your shop to driving traffic and maximising sales
- Learn the tactics to expand your reach, including leveraging algorithms, paid traffic, and sponsored ads
- Dive into the role of Key Opinion Leaders (KOLs) and how they can supercharge your campaigns
- Gain valuable insights from real-life case studies of brands that have succeeded on the platform
Sign up to attend or request a recording of the webinar to watch in your own time.
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