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BHETA Webinar: Introducing Google shopping and Pay per click advertising

Date(s) - 16/11/2021
10:30 am - 11:00 am

Introducing Google shopping and Pay per click advertising

BHETA are delighted to announce the next session in our series of digital marketing webinars with Business Support Providers, Brew.

The third of these webinars will take place on Tuesday 16th November at 10:30am when Brew CEO, Andrew Rastall will be providing information on the following:

Objective – to introduce the basics of the Paid channel
Suitable for – All members who want to get value from PPC marketing
Timing – 20 minute presentation with 10 mins for questions

Paid online advertising is officially the quickest way to waste money if you don’t know what you’re doing. You can burn through huge amounts of cash purchasing unprofitable clicks if you aren’t correctly set up, optimised to convert clicks into orders, and analysing your campaigns regularly. If you get it right it can quickly drive significant on-line sales growth.

This webinar includes:

  1. A review of the main players in the paid channel highlighting their differences: Facebook, Google PPC, Google Shopping and marketplaces like Amazon & eBay
  2. A demonstration of what you need to do to make PPC work in your sales funnel
  3. BREW also offer a free personalised PPC review to check the set -up and effectiveness of your campaign

Following the 30 minute presentation, attendees will have the opportunity to pose questions directly to Andrew.

To register for the event, please follow the link below and if you have any questions, please contact Zara in Member Services on



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