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BHETA WEBINAR: How to create content that works

Date(s) - 09/03/2021
10:30 am - 11:00 am

BHETA is delighted to announce the next session in our series of digital marketing webinars with Business Support Provider, Brew.

Andrew Rastall, CEO of Brew, will provide the first of two sessions on content that creates engagement in the current times.


The webinar will look at the rules of content that works for your brand in earned media – digital or traditional; how the rules have changed; and when sometimes it is OK to break them.  Andrew will also cover techniques for turning good working content into digital specific content – the ideal for owned media.

Suitable for:  All members who market their brands in digital or any forms of media, but who are not professional writers, or content creators
Timing:  20-minute presentation with 10 mins for questions

This first webinar is a practical session where Andrew:

1. Introduces the do’s and don’ts of creating and re-purposing content that will engage the target audience – by looking primarily at earned media

2. Looks at how requirements have changed because of the pandemic

3. Includes some current opportunities

Following the 20-minute presentation, attendees will have the opportunity to pose questions to Andrew.


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