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BHETA Webinar – How to create content that works, Part 2

Date(s) - 22/04/2021
11:30 am - 12:00 pm

BHETA is delighted to announce the next session in our series of digital marketing webinars with Business Support Providers, Brookes & Co and Brew on Thursday 22nd April at 11:30am.

Kate Murphy, MD of Brookes & Co and Andrew Rastall, CEO of Brew, will provide the second of two sessions on content that creates engagement in the current times.


Building on Part 1 (which was about practical techniques for optimising Content to drive  engagement)  Part 2 focusses on what to actually write about… what to put in the frameworks you were introduced to back in March.  Kate will focus on practical examples of what’s trending and how to match your objectives to what’s trending today

Suitable for:  All members who have an interest in Content for their brands, and who want to know the best subjects to cover and how to frame them

Timing:  20-minute presentation with 10 mins for questions


  • How to ensure you plan engaging, sales-driving content from the off
  • How to make sure your Content is genuinely interesting to your target audiences
  • Discover what the media are wanting right now

The insight in this session is based on Kate’s 25+ years of experience of what works with today’s fragmented digital and real world media. Think about it… if you get content planning right in your owned channels, you’ll have all the basics for driving additional results with journalists, bloggers and influencers in your earned channels.

Following the 20-30 minute presentation, attendees will have the opportunity to pose questions directly to Andrew.

To register for the event, please follow the link below and if you have any questions, please contact Nicola in Member Services on


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