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BHETA WEBINAR: How to create content that works

Date/Time
Date(s) - 22/09/2020
10:30 am - 11:00 am

BHETA is delighted to announce the next session in our series of digital marketing webinars with Business Support Provider, Brookes & Co.

Kate Murphy, MD of Brookes & Co, will provide the first of two sessions on content that creates engagement in the current times.

Objective:

Part one will look at the rules of content that works for your brand in earned media – digital or traditional; how the rules have changed; and when sometimes it is OK to break them.

Part two (date TBC) will be presented by Michele Rastall, client services director of Brookes & Co and will look at techniques for turning good working content into digital specific content – the ideal for owned media.

Suitable for:  All members who market their brands in digital or any forms of media, but who are not professional writers, or content creators
Timing:  20-minute presentation with 10 mins for questions

This first webinar is a practical session where Kate:

1. Introduces the do’s and don’ts of creating and re-purposing content that will engage the target audience – by looking primarily at earned media

2. Looks at how requirements have changed because of the pandemic

3. Includes some current opportunities

Following the 20-minute presentation, attendees will have the opportunity to pose questions to Kate.

CLICK HERE TO REGISTER

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