Date(s) - 22/09/2020
10:30 am - 11:00 am
BHETA is delighted to announce the next session in our series of digital marketing webinars with Business Support Provider, Brookes & Co.
Kate Murphy, MD of Brookes & Co, will provide the first of two sessions on content that creates engagement in the current times.
Part one will look at the rules of content that works for your brand in earned media – digital or traditional; how the rules have changed; and when sometimes it is OK to break them.
Part two (date TBC) will be presented by Michele Rastall, client services director of Brookes & Co and will look at techniques for turning good working content into digital specific content – the ideal for owned media.
Suitable for: All members who market their brands in digital or any forms of media, but who are not professional writers, or content creators
Timing: 20-minute presentation with 10 mins for questions
This first webinar is a practical session where Kate:
1. Introduces the do’s and don’ts of creating and re-purposing content that will engage the target audience – by looking primarily at earned media
2. Looks at how requirements have changed because of the pandemic
3. Includes some current opportunities
Following the 20-minute presentation, attendees will have the opportunity to pose questions to Kate.