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Exclusively Briefing

Date/Time
Date(s) - 07/03/2019
9:30 am - 1:30 pm

BHETA Exclusively Briefing – Thursday 7th March 2019

As you are aware Exclusively Housewares and Electrical is being held this year on the 11th and 12th June 2019 , at the Business Design Centre in Islington.

BHETA will be hosting an Exhibitor Briefing, on Thursday 7th March at our offices here in Birmingham, with the objective of bringing all exhibitors up to speed with all the initiatives and new features that will form part of this year’s show.

This morning session is ideal for those wishing to find out more about upcoming trends in the housewares and small electricals retail market, and how they can be used to influence your product displays at the Exclusively Shows in June and stimulate visitor interest.

The briefing will also act as a great introduction to the shows to first time exhibitors and first time exhibition stand organisers, as the Exclusively team will be on hand to answer any questions and offer advice on how to get the best out of this year’s exhibition.

Future Trends

Phil Pond of Scarlet Opus will provide a brief on the key consumer and design trends the shows will be focussing on this year. They will feedback to exhibitors how the ‘Trend Tours’ were received by visitors at last year’s show, and how the trails of ‘On Trend’ product will be chosen and identified at the show.

Planned Marketing Activity and how to get involved

Pam Ballone will run exhibitors through all the marketing activities planned for the show and how to ensure they make the most of all the free opportunities to get brands and products in front of show visitors in the run up to the shows. Richard Watts will provide a 2018 brand showcase overview and developments for 2019.

Achieving you return on investment

Exclusively Director of Sales Lindsey Hoyle will be presenting thoughts and ideas on how exhibitors can achieve a return on their investment during the show.

Show Operations

Simon Boyd will run through the show set up and break down and be available to answer any questions from exhibitors regarding their stand requirements.

Timings/Agenda

09:30am – 10:00am Registration & Coffee

10:00am – 10:30am Introduction by Will Jones

10:30am – 11:15am Update on trends to be featured at Exclusively – Scarlet Opus
– Christmas 2019
– Spring/Summer 2020

10:15am – 11:35am Coffee Break

11:35am – 12:00pm Update on show marketing activity and how exhibitors can get involved – Pam Ballone/Richard Watts

12:00pm – 12:15pm Achieving your return on investment – Lindsey Hoyle

12:15pm – 12:30pm Update on show operations and questions – Simon Boyd

12:30pm – 1:15pm Networking lunch

Please do make every effort to attend, as experience has shown that those exhibitors who pro-actively engage pre-show do benefit.

Please confirm you attendance by email Sally Hawkins at sh@bheta.co.uk.

For further information contact:
BHETA Member Services
Tel: 0121 237 1130 or email info@bheta.co.uk

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