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Ambiente 2020

Date(s) - 07/02/2020 - 11/02/2020
All Day

Don’t miss the opportunity to exhibit at Ambiente Fair in Frankfurt  7th – 11th February 2020

DEADLINE TO APPLY – 13th December 2019.

The magnet for over 136,000 buyers from 167 countries. The stage for around 4,500 exhibitors from 92 nations. The setting for future  industry challenges, for innovations, new ideas and trends – and for your participation. The market showcases its offer in spectacular fashion at the world’s most important event for the consumer goods sector.

We are pleased to announce that BHETA has secured a number of Exhibitor Grants from the Department for International Trade which helps with £1500 towards the cost of exhibiting at the Ambiente show in 2020. 

Ambiente is one of the world’s largest consumer goods trade fairs featuring product groups from Tableware to Kitchen and Houswares to Giftware. It offers a major opportunity to meet new buyers and is regarded as one of the most international events of its kind. With over 4300 exhibitors from 95 countries and with trade visitor numbers in excess of 136,000 from 143 different countries, Ambiente is one of the world’s major meeting points for buyers from all over the world.

There are some rules and regulations regarding eligibility for the grant scheme so it is imperative that you read the terms and conditions before applying. 

Some examples of these are:

  • A participant must be a SME which is defined as a small and medium sized enterprise which has less than 250 employees and has an annual turnover not exceeding €50m or an annual balance sheet not totalling €43m. 
  • Participants will be ineligible if they do not own the brand they are selling and the brand owner either already exports to the market concerned or withholds permission to export to that market.
  • Grant recipients are required to display GREAT branding on their stands, which is provided by the Trade Challenge Partner (TCP).
  • Grant recipients are required to report export wins to the TCP for a 12-month period following the exhibition.

If you would like to apply for an Exhibitor Grant, please click the following links to download the Application Form and the Exhibitor Agreement & Terms and Conditions.

Both of these forms need to be completed and returned to Nicola Adams-Brown to complete your application.

The grants are limited in number, so we will be allocating them on a first come first served basis.

Application Form
Please fully complete the application from Section 1 through to Section 9 –  please print and sign section 9 of the application form as an electronic signature is not acceptable:
TAP Exhibitor Application Form

Terms and Conditions 
Please complete the sections highlighted in yellow on page 1 (front cover) and page 2, (section 2) of the Terms and Conditions this needs to be electronically completed :
TAP Exhibitor Agreement and T&C’s 

Once you have completed the Application Form and pages 1 & 2 of the Exhibitor Agreement & T&C’s, please return the documentation by email to

If you require any further information then please do not hesitate to contact a member of the BHETA team.


Contact: Messe Frankfurt
Tel: 01784 415950
Fax: 01784 415951

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