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Alibaba Group Event – Unlocking the China Opportunity

Date(s) - 24/02/2021 - 25/02/2021
9:30 am - 3:00 pm

As part of BHETA’s drive on export initiatives, we are delighted to inform you of a free to attend event, The digital route to China and beyond, which is taking place virtually on 24th – 25th February 2021 and organised by the Alibaba Group.

As the world’s fastest growing consumer market – and the only major global economy to grow last year – China offers enormous potential for British, Nordic and Dutch businesses. The country has a burgeoning middle class of 400 million people who have strong spending power and a taste for quality international goods.

Until recently, visitor numbers from China were on the rise, with a record 883,000 Chinese visits to the UK in 2019 – and shopping as one of their top activities (according to VisitBritain). While the pandemic has temporarily put tourism on hold, Chinese consumers are increasingly going online to interact with European brands, sparking greater demand for imported goods.

The good news for businesses of all sizes is that technology is making it increasingly easy to trade overseas. This is especially true in a market as digitally advanced as China, which is leading the way in retail and payments, creating richer online experiences to drive customer engagement and sales. And while the market’s scale and cultural differences can make trading in China feel like a daunting prospect, the opportunity is easier than many realise – and too big to ignore.

The two-day programme will include opportunities to:

  • Listen to Alibaba leaders and industry experts discuss the latest trends and innovations from China
  • Hear from European businesses as they share their experiences and key learnings for building a successful China strategy
  • Choose from a selection of practical workshops targeted to your business needs, led by Alibaba businesses and partners
  • Meet 1:1 with Alibaba business development teams and regional partners (through our virtual expo stands) to discuss routes to market



The two-day agenda will blend fast-paced thematic sessions, tailored workshops and 1:1 meetings (through expo stands), providing you with the market insights and practical knowledge to grow your business in 2021. The event will run from 9:30am – 3pm GMT each day. The full agenda will be published closer to the event, with highlights to include:

Understanding the China Opportunity: This opening session will bring together different perspectives – from Alibaba senior leadership to successful northern European businesses – to demystify the current market opportunity in China.

Livestream Commerce in 2021: Dive into the biggest trend shaping ecommerce in China right now, and learn how you can use this tool to build your following, gain customer feedback and ultimately drive sales.

Connecting to Chinese Consumers: How are brands creating richer online experiences for their customers in China? Gain insights into digital savvy Chinese consumers and hear from brand leaders who are turning shoppers into fans.

The Future is Now: Learn how China is reimagining retail, payments and digital experiences, and what this means for your future growth.

Spaces are limited, register early to secure your place.



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