January 12, 2017
John Lewis fashion outshines rivals this Christmas
Fashion at John Lewis has had a tremendous Christmas, with sales up 7.2% - far exceeding its competitors, even those that have reported robust performances such as Debenhams, M&S and House of Fraser. Own brand collections continued to strengthen throughout 2016, with the inclusion of Modern Rarity filling a gap in its private label brand portfolio by appealing to a stylish, design-led shopper and taking Cos on as a direct rival.
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