Dixons, Europe’s second largest electrical retailer has reported a 5.0% decline in like-for-like sales for the 12 weeks to 7  January 2011. Matt Piner, Lead Consultant at Conlumino, comments:

“Dixon’s results give further evidence that selling elctrical products in the UK is a tough business. Money has been tight and it’s been easier for consumers to cut back on big electrical items, both as gifts and for themselves, than it has been for the to save money on smaller purchases, such as clothing.

“Furthermore there have been few products around to tempt shoppers’ resolve. Kindles and tablets did well over Christmas but televisions, traditional computers and audio products are all seeing big declines.

“Heading into 2012 there is little change that so it is important for Dixons to keep a handle on costs and keep chipping away at the market share and competitors such as Argos and Comet.”

Source: 17/01/2012